Start with customer questions, not invented endorsements
Use authorized review themes to identify objections and benefits. Preserve real feedback, obtain permission where needed and never invent personal experience or attribute AI speech to an actual reviewer. Label synthetic content when platform or local rules require it.
Make the first seconds count
Write several opening angles and keep the demonstration and CTA focused. Specify vertical framing and safe placement for requested captions. Compare outcomes in a controlled campaign test; creative tools cannot guarantee ROAS or ad approval.
Compare production approaches
| Feature | Crelavo production workflow | Presenter-only workflow |
|---|---|---|
| Hook planning | Include opening angles and product proof in the campaign brief. | Add campaign strategy separately to a presenter script. |
| Customer input | Use verified, authorized feedback without fabricated endorsements. | Review scripts and testimonial permissions separately. |
| Social format | Request platform-specific vertical composition in scope. | Confirm crop and export requirements with the chosen editor. |
This is a workflow comparison, not an exhaustive feature audit. Check current product plans, provider availability and export terms before choosing.
Frequently asked questions
Can verified testimonials become ad scripts?
Authorized testimonials can inform scripts, but do not change their meaning, fabricate experiences or make a synthetic presenter appear to be the original customer. Check consent and advertising disclosure rules.
Can I use AI UGC ads commercially?
Only use assets, voices, likenesses and testimonials you own or are authorized to use. Provider licenses, platform policies and local law apply; no blanket legal clearance or ad approval is guaranteed.